Are you ever curious about how a logo comes together? Here is an example of one such story. Since the creative process can be varied and limitless, having a process and framework helps the client and designer work together within healthy boundaries. This keeps the budget in check and the designer's time respected all the while, making sure both parties agree on what is being created. Working within the process typically brings about a unique & professional brand that may surprise both the designer and the client (in a good way)!