Web Design

Q. What is responsive design?
A. Responsive means the design responds to whatever device (& screen size) the viewer is using to view the site. This usually means that the photos and text adjust so they are readable on a large or small screen. This is one way to ensure that users have a good experience visiting your site and are able to navigate easily.

Q. Is it true that Google gives favour to sites that are mobile friendly and what does that mean for me?
A. In April of 2015 Google announced that one of the factors in how they rate your site will be if it is mobile friendly. To have a mobile friendly site, you can have a specific site or app designed for mobile or you can redesign your site to be responsive. More info from Google: http://googlewebmastercentral.blogspot.ca/2015/04/rolling-out-mobile-friendly-update.html

Q. Can you match the colour of the logo on my business card and the colour of my logo on my website?
A. Printed colours and screen colours are quite different. When printing, colour is broken down into tiny dots made from 4 colours: We call this process colour or CMYK. Cyan - Magenta - Yellow - Black (I have no idea why Black is K but there you have it). Most press printing and desktop printing is based on CMYK. This colour is calibrated based on a white paper backdrop. With your screen, you are seeing the colours back-lit and the colour systems are very different - usually based on RGB (Red - Green - blue). We can try to match your logo colours closely but it will never be a perfect match due to having no control over how others view your online presence. The users all have different monitors with varying monitor colour settings so even if it looks great on your desktop screen, there are no guarantees the colour will look the same on your mobile or someone else's mobile.

Q. How do I know if I need a CMS (Content Management System)?
A. This depends on the purpose of your site. If you will be adding content frequently, adding a content management system allows you (and other staff) to edit your own site with ease. If you plan to use your website for info that seldom changes, you could pay to update it yearly or 2-3 times a year. More frequent than this, you should invest in a content management system to save money in the long-term. We typically use WordPress as the CMS to build on.

Help us with this section! Have more questions? Fire away. We’d be happy to answer them all.